Our Journey
Company Profile
Checheho Business Group is a dynamic and forward-looking conglomerate established in 2019 in Ethiopia. We are committed to accelerating economic growth through innovation, value addition, and integrated business solutions across key sectors.
Our diversified industrial and trading operations specialize in Agro-processing, Pharmaceuticals, and Healthcare. By leveraging an integrated business approach, we ensure that every project contributes to the strengthening of local industries.
Our Team
Management and Professional Staff
The strength of Checheho Business Group lies in its experienced and visionary leadership team. The management comprises professionals with diverse expertise in business management, finance, engineering, trade, and industrial operations. Guided by strong corporate values and strategic vision, the leadership team ensures effective management of the Group’s diversified portfolio while maintaining high standards of governance, operational efficiency, and customer satisfaction.
Mr. Abebe Asrie Zerihun
Chief Executive Officer (CEO)
Abebe Asrie Zerihun is the Chief Executive Office of Checheho Business Group. He is a visionary entrepreneur and the driving force behind Checheho Business Group. Since founding the company in 2019, he has focused on creating sustainable value across Ethiopia’s manufacturing, trade, and agricultural sectors. With a deep commitment to innovation and national growth, Mr. Abebe Asrie continues to lead CBG toward becoming a bridge between local excellence and the global marketplace.
Mr. Temesgen Gtenet
Finance Manager
Mr. Andualem Ayalew Getahun
D/CEO
Andualem Ayalew Getahun is a strategic leader and management expert dedicated to driving industrial excellence and corporate growth in Ethiopia. Currently serving as the Deputy CEO of Checheho Business Group, Andualem brings a wealth of experience from the multinational FMCG sector and academic instruction to his executive role.
With an MBA from Addis Ababa University and a foundational BA in Management from Haramaya University, he blends rigorous academic insight with practical operational expertise. His career spans leadership roles at Unilever Ethiopia, Valcor Trading PLC, and Checheho Industrial PLC, alongside years of shaping future business leaders as a University Lecturer. Andualem is recognized for his ability to scale operations, optimize regional sales, and lead diverse teams toward sustainable success.
Mr. Muluken Hunegnaw Beyene
Manager / Manufacturing Sector

Mr. Kalelias Abebe Tekle
Logistics , Procurement and Property Administration Manager

Management Team
• Misgan: Manager/Import Export Sector
• Natnael Masresha: Technique and Production Manager
• Birhan Ayalew : HR and Jeneral Service Manager
• Fikrtemariam Zeleke: Marketing and Sales Manager
Our Mission
To accelerate Ethiopia's economic growth through innovation and high-quality industrial solutions.
Our Vision
To be the leading diversified business group in East Africa by 2035 G.C.
Our Commitment
We maintain a strong commitment to international quality standards and sustainable business practices.
Our Impact in Ethiopia
Supporting Agriculture
We empower local farmers by integrating them into our strong supply chain network.
Job Creation
Our operations create diverse employment opportunities across manufacturing and services.
Global Promotion
We promote premium Ethiopian products globally through our import and export trade solutions.
Healthcare Strength
We strengthen healthcare systems through reliable distribution of medical equipment and medicines.